Just how much exposure, good or bad, can you get through the Internet? As a facilitator of brand exposure online, we work hard to make sure businesses can be found on the web.
Unfortunately for some, the easy access and global reach of Twitter, Facebook and the search engines (SEO) means there is no way to hide when a secret is out.
Watching events unfold over the last few days, it brings home the power of both social media and natural search engine results. In an age where we are a query string and click away from gathering any information we desire, this is the reason why online marketing is the quickest, most targeted and most employed method of reaching your customer base.
The scary thing is when you want to keep control, proving beyond the reach of Judges or anyone wanting to prevent unlawful exposure of private information.
