100. Read general news articles, then re-write anything that has something related to your site.
99. Check badly performing websites for your phrases. As much as it’s good to see professionally optimised competition, checking on poorly SEO’d samples reminds you off pitfalls.
98. Be confident. SEO is not a regimented practice, so as long as you don’t fall down the spammy route you should go at it full steam.
97. Use every spare minute. Writing good content is often tougher when sat at a desk forcing yourself. I’m typing this on my iPhone in the gym between reps! Lost time becomes priceless new blog and better traffic as a result.
96. Try new things. 5 years ago there were thousands of great domains available- now they’re all gone! Getting in first with new techniques is a great advantage and the same theory- start a trend and everyone follows.
95. Write an article before coffee in the morning. It’s the best way to make yourself keep a good content routine.
94. Invent new words. Google loves innovation, so create some new descriptive verbs and put them in inverted commas to let everyone know it’s not a spelling mistake.
93. Change internal meta tags. No robot likes static websites, and it’s a brilliant idea to refresh your meta and stick another word in.
92. Update old profiles. Remember that Xing or MisterWong account you published last year? Add a new paragraph and the search engines will weight it higher, increasing the value of the incoming link.
91. Check for new networking websites. Everyday someone launches a new venture online, many of which offers a profile chance. That means more brand exposure but also incoming links.
90. Don’t quote too much. Google probably has a set percentage rule for unique against duplicate text- adding too many quotes could be dangerous.
89. Regularly check for spelling errors. Sometimes we miss-spell or forget to spell-check. Errors become a ranking factor.
88. Check the Search Engine Land forums. This industry approved portal is a great resource for all things SEO.
87. Don’t discount new technology. You may be happy with your web design and functionality, but things move rapidly in this sector- embrace new web features.
86. Keep up with browsers. Not customers, I mean Internet browsers. IE - Internet Explorer needs manually upgrading. Then check your website still appears as intended.
85. Subscribe to the official Google Blog. They make an effort to tell us about major changes, so make an effort to read it! It could get you ahead of the game…
84. Get your friends and family involved. Got a 15 year old neice / nephew who needs extra cash? Give them 20 keywords and ask them to write 20 400 word articles. £100 should do. Just make sure they don’t copy text from your competitors!
83. Do more than the next guy. Seeing your competition posting loads of new backlinks and blog shouldn’t be a concern- it should be a pointer for how you set your workload and position your standards.
82. Be in a rush. Taking an hour to create a directory listing isn’t going to make you number one online. Get it posted quick-sharp, there’s another million to complete.
81. Ignore 99% of SEO callers. When you have planned and budgeted for your optimisation, with a company contracted to work on your behalf, stick to it. If it’s not working, call iM3! Daily cold calls and unsolicited emails only serve to waste your time. Be nice but firm.
80. Use descriptive verbs. Pulling the oddest and least abundant verbs from either the back of your brain or an English verb book is advised. Randomise your creative writing style for optimal results.
79. Bookmark pages in the right places. There are many social bookmarking services around, but concentrate on the top 10 dofollow sites.
78. Stick to meta character limits. 60 for the title, 160 for the description.
77. Don’t spend too long entering meta keywords. In the UK Google have 90% of the search market. They don’t even check the meta keywords…
76. Canonical URL’s - every page should have one!
75. Check for duplicate title / meta tags. Webmaster Tools logs any URL’s with identical meta.
74. Don’t copy competitors titles and descriptions. You must think unique to get the advantage.
73. Stay in control of your copy. Don’t allow others to re-produce your page content. Use copyscape to keep in the know.
72. Keep your Alexa score in mind. This powerful and industry recognised profiling tool can be useful for stats and performance tracking.
71. Privacy policy present? Google Algorithm checks for this.
70. Include a meta language tag to
Inform the web-bots who you’re talking to and in what language.
69. Catch out competitors. If they sell a similar product with a different name, optimise a page on your site and get above them in the organic rankings. That will annoy them.
68.
