10
November
2011
Like any indexable page on the Internet, a Google Business Places Page should require a certain level of thought regarding SEO when you set it up. We don’t mean cramming it full of your brand name and then putting links to every page on your website. We mean completing the right information to get the best conversions as well as indicating to the search robots what you represent. The Google Places SEO process kicks off with registering your own Google+ profile first, then following these simple steps:
- Secure your brand name for page as well as a local business. You have options when creating a page, and most local businesses will choose the local business option. But don’t forget you have a brand name too, so we recommend using the brand name page (and then you’ll still be found by Google Places listings in the search results).
- Link your site to the Google page with the brand button and header code. Go here to get the required information to link your website, Google Page and local listing.
- Post information about what you offer and then set a schedule for regular updates - the last algorithm change was named the Google Fresh update, meaning up-to-date info is a good thing.
- Post updates with your keywords present, helping to create a theme to the page, thus improving rankings.
- Make sure you add plenty of people to your new circles focused on keywords. Eg. If you sell apples, add a circle called apples and fill it up with apple related friends. This helps the theme to the profile, and you can keep an eye on your industry via the apples circle.
- Use the photo and video functionality, it will encourage interaction and make your business page more tangible.
- Add hundreds of local business to promote your page in the area. If you are a national company, add thousands from across the country! Followers = exposure.
- Add a large bio full of quality text about your services. Include keywords but don’t stuff it full.
- Make the Google Page badge on your website very prominent, you want people who arrive at your site to interact with you socially.
- Make the content unique. Don’t just copy updates across from Facebook, as duplicate content won’t rank as well in the search results.
