As e-commerce and online retail continues to increase, so does the Google ethos of embracing new technology and stepping in first. Before we look at the new Google Commerce Search solution for mobile, we would like to point out that it is inconceivable that Microsoft would have launched such a straight forward, simple and smart idea about how people can shop via mobile devices.
Main features of the Google Commerce Search are centred around the functionality, usability and smart use of historical data. The ‘Search As You Type’ feature allows instant results to be displayed – if you haven’t seen this in action you’ll be surprised. Just think of the Google Instant results on their search engine working the same with your products.
Product Recommendations allows the chance to upsell at various stages of the checkout. Remember this is not just pushing other products down the throat of the shopper, it’s giving them the genuine chance to take advantage of what you believe they may need. And it can increase sales… The best thing? It means no more monotonous days spent manually adding bundles together or linking related SKU’s.
Smart stemming of the dictionary over time gives an ever-evolving picture of how and what people search for, and empowers you with the functionality of perhaps the smartest ‘self-teaching’ catalogue-naming system.
Adapt the search positioning of your products by intervening. Website owners can amend the display and order of their products quite easily. This goes for filtering as well, with a plethora of options to give the consumer the opportunity to refine results further than before.
Promotions are a big part of many retailers’ day-to-day operations, and Google Commerce Search lets you showcase products by various methods, including scheduling capabilities. Select from query targeting promotions as well.
For many online retailers, search engine optimisation (SEO) is the first consideration, conversions the next, but margins are also key. You have the facility to elevate products by brand, type and notably the margin, when using GCS. Attributes are not a headache anymore.
