The latest algorithm change by the search giant Google Inc looks to freshen up search results, by penalising those who don’t keep up to date with their industry. One of the oldest and respected (rightly or wrongly) techniques of improving search visibility was to update your website content / copy. The Google Fresh update focuses more along the lines of making sure you inform the robots that you are aware of what’s happening within your chosen theme (market sector / website topicality).
Real implications at an e-commerce level are notably the ongoing submission of content and how to hold core website strength. The Google Panda series of updates indicated a heavy bias towards page strength and non-repetition of content, offering improved results to those who haven’t been posting content as an after-thought (without seriously considering the link popularity of those pages).
The contradiction now stands where Google Fresh reports imply that regular posting of topical “news” is fundamental to successful visibility improvement practices. Link value concerning these posts or pages is something every SEO will have to carefully plan into their ongoing content strategy.
For many e-commerce sites who have the habitual issue of new products appearing with little or no page value, this will create another continual headache regarding internal link value. No-index or no-follow comes into play, but surely the robots need to see the content to consider it relevant and therefore increase the websites perceived value?
No doubt is cast over the fact these latest modifications to the revered Google formula will enhance the promotion of ethical Webmaster efforts. Knowledge is the constant battle for Google, making sure the SERP’s are rich with fresh news and products. SEO companies now re-calibrate and fine-tune best practice endeavours with Google Fresh in mind. Sharpening up results now embraces a whole new approach to orthodox routine blogging.
