You can stop the Newspapers publishing information about people’s private lives, but how on Earth do you stop people Tweeting about a leaked story? Yesterday we posted the news about the trending Tweet “Ryan Giggs is suing Twitter. I can’t Imogen Why“, completely unaware of the breaking news about the censorship imposed by way of a super-injunction.
Like any good website marketing company, we report daily on industry activity and this includes social media news. The trends that appear on Twitter are heavily blogged about; affiliate marketers know they can increase traffic by posting timely content. Being the first to write about a popular breaking news story means the chance of top Google rankings and with that comes big traffic.
This was certainly the case yesterday. After I wrote the Ryan Giggs Twitter post our traffic stats went through the roof. When I checked our Google Analytics account we had over 500 more unique visitors than normal. Thinking we must had got to number for SEO or something else that’s generic, I checked the key-phrase report and we had 541 unique visitors related to the phrase Ryan Giggs is suing Twitter, I can’t Imogen Why.
So how do the courts stop Tweets? How can Twitter stop content when you imagine the number of users and how massive this new bit of gossip is? This confirms the power of social media, something the newspapers can’t ever hope to match. When a story goes viral on the web, there is no Super Injunction quite Super enough to keep it off-line.
