A few years ago, no one could imagine that it would take such a short time until someone was finally able to transfer data between a PC and a regular TV. However, with nowadays services such as Google TV, Apple TV and even the Smart TV Samsung device, it seems like everything is possible. In addition to this, there are new sets of questions and rumors according to which a revolutionary concept will soon be launched, combining eCommerce with television.
There is a high probability that the next time you decide to buy a TV, you will be investing into a SMART TV, a device that is capable of connecting with other similar gadgets from all over the world. The concept already exists and it is estimated that in a few years, viewers will benefit from a new interactive social experience.
A general belief says that if a device gets ‘smarter’ it automatically become more useful for the owner. Smart TVs are no exception from this rule, with more and more producers promising devices that are more personal and ‘social friendly’.
Now consider a small imagination exercise. Since commercials already occupy around 20 minutes of a programming hour, imagine them being broadcast on SMART TVs, offering an interactive experience for every viewer. Add the possibility of exploring a product or service with your remote control immediately after seeing its commercial, and you will obtain the perfect definition of tCommerce.
Companies like Amazon or eBay would surely invest in such a concept after its release. In addition to this, it is extremely possible to see local retailers such as Wal-Mart or Target involved. In the end, there is only one more question: will customers be ready for tCommerce before its release?
