Selling cycles online? When people search for a new bike, can they find your store? If not, then you won’t sell any bikes, and it’ll be hard work to justify running the website. Paying for clicks via Adwords can be crippling in terms of on-going monthly costs. SEO for cycles is the process of optimising a website to appear further up the rankings, and by gaining top positions for your search terms you can dramatically increase your turnover.
In the UK we love cycling, and as a nation we are trying to keep fitter and be more environmentally friendly than ever before. Cycling increases strength, balance and the quality of the overall health state for everyone. There are a wide range of benefits associated with this activity. Cycling is a passage, a passport to the world beyond the front lawn of the house. Cycling is fun, offering freedom and fresh air at the same time. All these elements are important in the life of a child and not only. Furthermore, cycling is a way to spend time some time outdoors and relax.
Cycling has other benefits as well, being a sport practiced by children of all ages and sizes, regardless of their abilities. The most important thing is that cycling is a healthy activity that is performed outdoors and the whole family can do.
So when we go onto Google looking for cycles, as a nation what phrases do we type into the search bar? SEO works best when you investigate the very best phrases, the terms which will help you convert the traffic that arrives into a sale. If you sell cheap bikes, maybe target discount cycles, discount bikes, cheap bikes etc.
If your e-commerce cycle shop offers high-end cycles, only the best bike brands, then a different set of phrases would be recommended. Customised cycles, best cycles, professional cycles would all be considerations.
Whatever type of online cycle shop you operate, contact Vino today for a free proposal. We can help you target, rank and convert qualified sales leads with SEO for cycling shops.
