The built in or ‘fitted furniture’ industry in the UK is consistently growing, aided by the recent boom in service based companies in this country. Fitted bedroom and office furniture is a medium size market sector, playing second fiddle to the free-standing market in terms of search volumes and sales.
Optimisation for fitted wardrobes and bespoke bedroom units takes a concerted effort when it comes to the key-phrase analysis. Because there are no brands involved the choice is limited, but as usual the UK public manage to find some weird and wonderful ways of employing the associated words through the search providers.
The industry is divided into categories predominantly sectioned by the area of the home or the office. Then there is a geographical consideration to be made, meaning which areas of the British Isles you consider your ‘target market’. Fitted wardrobes Birmingham, bespoke fitted office London and so forth.
Key categories are centred across the bedroom, living space, office, dining room and walk in wardrobes. Bespoke fitted furniture is perhaps the most sought after for quality. This is in terms of ability to convert and still having a substantial level of searches per month. Also to consider is the product typology; wardrobes, cupboards and cabinets plus sliding doors being the volume generating search terms.
SEO for furniture requires the same types of fundamental ethics as other retail sectors, involving a healthy serving of keyword development at the first post. Afterwards it’s back to good old fashioned link building and some meaty product descriptions, giving the search engine robots the first glimpse of a real SEO injection.
Here at iM3.co.uk we make SEO work in a number of retail and e-commerce sectors, and are experienced campaigners when it comes to ethical and productive search engine optimisation. Call today for a free proposal on how we can transform your rankings online.
