The World Wide Web has seen a dramatic shift in the way people gamble and spend money on betting. The bookmaker in the street has for many years relied on traffic through the door, but now over half of all bets are placed on the Internet.
With the gambling market being so large in the UK, competition for top positions for Bookmakers SEO is fierce, with the rewards being huge turnover and potentially big profits. In 2006 / 2007 UK Bookmakers took just under £85 billion in bets (14% accounting for The National Lottery).
People who use bookmakers online are prone to search with a number of abstract and varying words, ending up with a huge bank of keyphrases which are used in actively marketing a website. Finding the keywords is one thing, and then the gambling SEO to get results is a massive and long-term test of attrition.
The competition for the more generic phrases such as gambling is so hard it’s out of reach for the majority of new companies entering the online gambling market place. It’s also probably not advisable for existing websites to target all the difficult words like betting, gambling and online bookmakers.
The smarter Gambling SEO goes on the longer less generic terms such as best online gambing, free online betting, free gift bookmakers etc. This sort of incentive for small free bets offers the best opportunity to entice people to use one website rather than the next, and is slightly easier, less time consuming and less competitive than others.
Here at iM3 we specialise in Betting SEO and Online Gaming SEO plus every other UK marketplace, whether it’s a small to medium sized local firm or a national e-commerce retailer. To find out what services we can offer for your Bookmaker SEO, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
