The home and commercial security industry is thriving as ever- over 80% of homes have some sort of deterrent for unwanted visitors. The emergence of the Internet has seen a large slice of the market go online, and those wanting to run a successful security firm must be able to compete online. There are over 100,000 related searches each month in the UK, and being in the top positions on the search engines means lucrative returns.
Most companies trade in either the residential or the commercial sectors, with some dealing in both. This is the first consideration when looking at promoting a website for this market place. The key phrases are different and the amount of competition is slightly higher on the residential side.
The most used search terms are centred on burglar alarms, security systems and security cameras / CCTV. Because people are normally looking for a complete solution including installation and fitting of the security equipment, more often than not a geographical search phrases is used. Security systems London, Nottingham, Leeds, Surrey, Sheffield and Birmingham are the most employed according to statistical data from Google.
Security search engine optimisation involves getting the landing pages that are on a website into the peak positions in the SERP’s (search engine results pages). This is done by using a blend of various proven techniques, and the key point is that once a campaign is implemented in a professional manner, the results will last for years to come. This way of marketing an online business has a better return on investment than pay per click or directory listings, plus it increases the value of the target website.
Here at iM3 we specialise in Security Systems SEO and Burglar Alarms SEO plus every other UK marketplace. Simply fill in the contact form and request more information or a quotation. We drive high volumes of quality traffic that you can convert to a large turnover.
