A car is something we rely on for everyday travel, and this means that being without a car for any reason causes plenty of inconvenience. The car repair trade employs tens of thousands of people in the UK, meaning big business and plenty of opportunity for success. Getting traffic through the garage doors is the key, so smart marketing is vital.
Having a repair centre on a busy road or on an industrial estate will help increase local knowledge of your services. But if you want to gain a competitive advantage and pick up customers who wouldn’t have found you otherwise, well this is the key. As Internet usage keep increasing, so does the volume of complex search strings which the public choose to type into the search engines.
The first way in which we approach the maintenance of a Car Repair SEO project is by thoroughly analysing any current and potential search phrases. Only by investigating, exploring and generally becoming engrossed in the market trends can you hope to excel in the rankings. Becoming the best online for the more difficult search strings is determined by the ability to be the best regarded by the likes of Google when it comes to a particular subject matter.
Because, like we say in Yorkshire, there is ‘nowt so funny as folk’, there are literally thousands of search phrases for car repair, body repair and accident damage related key words and phrases. Mix the aforementioned with scratches, dents, welding, rust, wheels, panels and smart repairs then you are left with a long list. Then apply all the manufacturer names like Audi, BMW, Volkswagen, Ford, Mercedes and Vauxhall and the list becomes comprehensive. Then times all the search phrases out by the number of locations in the UK, and we are into thousands.
A recent client is enjoying the rewards of a locally targeted campaign in Sheffield. John Bee Ltd decided that getting some sort of local foothold in the search results would stand them in good stead for the future years. As a local company with a long history, the owner wanted to keep it this way and decided online marketing was the best possible way to spend his budget.
He was right. A constant stream of new customers, people who wouldn’t have found him before, are now calling in, phoning and emailing to find out what they can offer. Then they convert, and this business enjoys many more sales as a result. Last month somebody spent £8,000 repairing their Bentley after finding the site. That one sale covered the whole SEO project…
iM3 offer expert services in Car Repair SEO and Accident Repair SEO. Simply fill in the contact form and request more information and a quotation. We deliver sustainable results.
