The reason why the central heating services and retail industry is such a large market place is the fact that we need it. Some services you choose to have in your home but heating is not one of them; it’s a requirement.
People search online in volume for different types of central heating company. The first type is those looking for repair services. The phrases for this include both service and repair related. Examples would be fix my boiler, central heating repair company, heating services and so on. These are often mixed with a geographical location so as to narrow down the results and speed up the selection process.
The even more lucrative and competitive side to central heating online is the retail side. This covers the new boiler insulation market and central heating installers / installation. The order values are high for these phrases, and as a direct result the Google Adwords costs are extremely high.
This is why SEO works so well for this sector. Getting to number one in the results for the related search phrases is like adding another dimension to your business. It will drive quality traffic, all of whom want exactly what you offer (as they are searching, meaning the marketing is more targeted). The conversions are much better than traditional marketing methods.
Here at iM3 we specialise in Central Heating SEO and Insulation SEO plus every other UK marketplace. Simply fill in the contact form and request more information or a quotation. We drive high volumes of quality traffic that you can convert to a large turnover.
