If one thing is for sure it’s that the cosmetics industry will never shrink. Looking good is more important to women, men and kids than ever before. Major retailers of fast moving consumer goods (FMCG’s) like lipstick and eye-liner, are targeting makeup SEO to get the sales they are targeting. Cosmetics website marketing is a complex and lucrative area to tackle, but the results are there to be achieved for those who work it best.
The majority of people who search for skincare products online are teenage girls and women. When they try to find a suitable product to match their need, this target group use a increasingly large combination of search strings. Because of the range of types and brands on the UK market, this equals masses of key phrases that need to be accounted for within any cosmetics SEO project.
Companies who sell make-up online vary in size and product placement. Examples of skincare products for the mass market are the best sellers like makeup brushes, lipsticks, basic face creams and blusher. These fall under the label of fast moving cosmetics, and are used by the majority of people who buy their beauty products on the Internet. Suggested keywords include cheap cosmetic company, discount makeup and wholesale cosmetics.
Other makeup retailers offer more expensive products, and this is more of a niche sector. However the annual online sales for this type of company is still very large. The beauty care products that a typical company would offer for this kind of web-shop includes expensive brands such as Clarins, MAC and Number 7.
When structuring a new beauty care SEO campaign, there are many considerations to remember regarding the split between on-site and off-site efforts. This translates as how much content and inter-page time is allocated to the marketing, and what percentage of the budget is given to the external link building, article submissions and social media factors.
Whatever type of search phrases and products you are promoting, iM3 can build a great value, long term solution for any cosmetics company. Call or email today for a free proposal.
