Credit companies continue to be one of the most searched for services in the UK. The lucrative status of the top performing organisations which provide credit related products means that the top rankings on Google are ultra-competitive. The organic number one’s desirability is heightened by the fact that keywords for this market regularly exceed the £10.00 mark on pay per click services.
The situation we find ourselves in economically usually changes the search volumes and statistics for the browsing trends, but essentially the popular terms remain similar. In the tougher times (economically) there is an increasing usage of bad credit and no credit check related key phrases.
We can split the wordage and descriptive terms into two main categories, business credit SEO and consumer credit SEO. The ‘credit for businesses’ optimisation revolves around all things overdraft, business credit for loans and business funding options.
Consumer credit online marketing centres around the obvious and not so obvious. It’s easy to second guess what the public will type into a search box, but there are far more search-variations than you may realise. Credit services SEO covers 100′s of targeted ‘generic’ phrasing combinations, and also includes local regions; this is especially true when business credit companies are considered.
Here at iM3 we concentrate on magnifying our keyword research to the point where we have complete coverage of an online market-place. One phrase may be searched for 10,000 times per month, but could be extremely difficult to perform well for. Whereas there may be 5,000 terms searched for twice a month, but they could be much more cost effective when approaching an SEO campaign. Targeting both long term is the answer, depending on budget, but long term goals can easily be countered with short term success.
