The private dental and NHS dental industry is bigger than ever before, and the market is very lucrative when the volume is right. Teeth are an important part of someone’s health, confidence and everyday life, which has created a whole new market sector over the last few decades (in the UK).
Traditionally dentists were local, recommended and usually we kept the same practice for life. Now we search online for dental services, and we look much deeper when it comes to other dentist services. Although worth every penny, dental care is not cheap and we naturally want to get the best value for money and a dentist with a fantastic reputation and level of experience.
The range of services available from dental clinics is immense, and Dentists SEO looks to cover all the relevant phrases when building a professional and long term source of traffic. Research shows the phrases cover different types of services, with location being a factor in many search queries.
This shows that most dentist services are limited to a certain area in terms of how far clients will travel. London, Manchester, Birmingham and Sheffield all feature heavily in the search terms we found.
When the public want to find a dentist, the more popular terms include teeth whitening, dentistry, implants, cosmetic dentists and clinic related terms. Treatment is important to people when spending more money on popular services like laser teeth whitening and porcelain veneers.
‘Health’ is used a lot, indicating browsers are concerned about their teeth to the degree where they use it in the query. This sort of phrase converts better as there is a more considered approach by the consumer.
NHS dentists are quite often hard to locate, and waiting lists can be long. Using SEO to feature high on the search engines for emergency, family and NHS words will improve the chance of picking up clients from this volume generating side of the market.
Here at iM3 we specialise in Dental SEO and Dentist SEO plus every other UK marketplace, whether it’s a small to medium sized local firm or a national e-commerce retailer. To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
