Double Glazed Windows and UPVC Windows have been the preferred choice for UK consumers for decades now, and there is no let-up in the number of people buying these popular and low priced products. Because of the size of the market, the competition is high for the top rankings for the various search terms that are used to find a supplier online.
There are many national and local firms competing for different types of phrases for Double Glazing and Window SEO. The generic terms that are more difficult bring masses of traffic to the companies who occupy the number one slots. ‘Double glazing’, ‘UPVC windows’ and just ‘windows’ are the holy grail of the key words phrases for the national retailers. They also spend a fortune on PPC so getting the number one position on Google and other engines is a massive bonus, and offers a much better return on investment. In fact the pay per click costs for the house and home industry can be over £5 per single click for the tougher phrases.
Locally target terms such as windows London, UPVC windows Birmingham etc are less competitive and slightly easier to perform well for. They still bring high levels of traffic and can increase a small to medium sized business turnover by a huge amount. Because there are plenty of ways in which people search on the Internet this means there are hundreds of target search terms. They include sales elements like buy, cheap, discount, offer, upstairs free; and other buzz phrases associated with double glazing sales and advertising methods.
Here at iM3 we specialise in Double Glazing SEO and Windows SEO plus every other UK marketplace, whether it’s a small to medium sized local firm or a national e-commerce retailer. To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
