The retailing of furniture is a market that effects us all. At some point in our lives we will visit a showroom or online store to view and buy furniture. Even if people go to an outlet to see household furniture, they quite often they go to complete the purchase online. This is especially true with branded goods, as it’s easy to enter a product name on the Internet and find the best price.
There are many different elements to furniture search engine optimisation. Initial considerations are the key phrases that are being targeted. When deciding which terms to attack within your marketing plan, the relationship between the difficulty of the phrases and the budget for the campaign will determine the volume of keywords you can consider.
For example, if a website promotes bedroom furniture, living room furniture and also garden furniture, it’s going to be a pretty tough project that will require both time and a good level of investment. If a site solely offers Natuzzi Sofas, it’s a specialist and niche product and there will be just a few phrases to aim at. This will be a smaller and less demanding effort, both in terms of time and financial input.
The search terms that are employed most by the browsing UK public are centred around the furniture categories. As many brand names are also mixed with the retailer names (eg. DFS Sofas), the manufacturer related phrases are limited. A retailer won’t aim for the brand names of another retailer as they may be exclusive to that particular store.
Categories that have the highest difficulty rating, which is usually a result of getting the most search traffic, are sofas, beds and wardrobes. There are obviously thousands of variations on these words, with a mixture of discount phrases like cheap and sale being common. Also the type of sofa or bed would come into it, like contemporary, traditional, wood or metal frames. Once you add the types of colour and finish to the bag, and also locations too (people like to look for a local retailer online before heading out), then the list becomes huge.
iM3 offers expert services for Furniture SEO, Sofa SEO and Beds SEO. Simply fill in the contact form and request more information and a quotation. We deliver sustainable results.
