As the Internet continues to pass expectations and just keeps growing in popularity, as does the level of online sales for all things furniture related. Having a profitable online shop means making the most of your marketing budget. Low conversion rates can lead to the demise of your Internet efforts, and it’s all down to getting the right strategy from day one.
With a garden furniture company a website strategy starts with the way in which you want to promote your business. This is decided by considering all the elements of web marketing, including social media, SEO, pay per click (PPC) and press release / brand awareness exercises.
In our experience the best way to aproach this online marketing mix is to have a sustainable amount of pay per click in the first year, targeting the phrases that bring you the best return on investment. We normally advise advertising more for the products which offer you better margins, easier national delivery (less damage potential) and the highest ticket prices. This pay per click is optimised during the first few months for the best results possible for the allocated spend.
Whilst this PPC brings in initial sales, the crucial part of delivering a long-term sustainable platform for sales is to push hard on the search engine optimisation. Almost every garden furniture business has literally dozens of products on offer, meaning there are lots of key phrases to target within the SEO campaign.
The type of search terms people use for the outdoor furniture industry varies between the generic words (chairs, tables, BBQ’s and swings) and the variations on colours and materials. Examples would be outdoor wood bench, wicker garden furniture and brick built BBQ. These sort of phrases are just the start; our extensive research using professional SEO software will help us discover every last phrase that potential customers could use in the search engines.
Here at iM3 we specialise in Garden Furniture SEO and furniture website marketing. Simply fill in the contact form and request more information or a quotation. We drive high volumes of quality traffic that you can convert.
