The marketing of products has always meant there is a large demand for graphic designers, but it’s difficult to appreciate how much the online graphic design market has grown in recent years. The number of small to medium size companies who have an online presence, means that graphic design firms are seeing a rising percentage of their work load dedicated to website graphic design.
On the print side of graphic designing there is an attractive amount of business to be won on a local and national scale. Winning this business is the tricky part, and it’s something that design companies are very much used to- the promotion of services through great branding and appealing designs. The issue arises when people cannot find a brand, and online this means that search engine optimisation is required.
Graphic design SEO incorporates all the same elements as most other campaigns we control. It begins with intelligent keyword analysis, and then moves on to the planning stage. This is where most project’s differ, and it normally centres on arriving at the best solution concerning content levels on the website in question. For example, a graphic design website may consist mainly of examples and samples of past and current clients. We wouldn’t want to spoil the appearance, so would target more off-page SEO to achieve the set goals.
What are the goals? To make sure that any suitable phrase for the target market performs well in the natural search results. These organic results account for about half of all traffic which is directed to retailers and service providers, the other half goes to pay per click, people going directly to a site, directories etc.
Claiming just one top position on Google is never enough, and that’s why we target every possible search term. SEO means ultimately to optimize, and it’s not easy to just beat the other optimized sites out there. It takes time and hard work, but as everybody now realises, the rewards are massive.
There are hundreds of phrases that people employ to find a graphic design agency, including terms like graphic design London, Manchester, Birmingham and Sheffield. Also graphic design agencies, UK, advertising and more.
Contact iM3 today to find out how we can help you to achieve your online goals, and start to claim some of the market share that you are currently missing out on.
