This giant of a online sector provides services to just about every household in the UK. We all need cover of some sort, for our homes, vehicles, lives and even pets. With insurance taking up a fair size percentage of the average monthly income for a working family, there’s no wonder that comparing prices and checking online for the best deal is so popular.
This SEO for insurance companies is possibly the most sought after website marketing discipline, with thousands of competitors to go head to head with. Achieving success means the substitution of huge pay per click costs.
Here we only look at the generic terms associated with insurance, excluding any type of travel or vehicle related words (these are covered in our other financial services articles -link). The following table highlights the shear volume of traffic potential for the insurance market. The numbers are for just one month alone, and they include any related searches (the phrase plus another word/s attached, known as long tail):
| insurance | 11100000 |
| cheap insurance | 450000 |
| compare insurance | 450000 |
| insurance quote | 450000 |
| insurance comparison | 201000 |
| insurance company | 90500 |
| insurance brokers | 74000 |
| cheapest insurance | 74000 |
| insurance companies | 74000 |
| online insurance | 74000 |
| temporary insurance | 60500 |
| short term insurance | 49500 |
| insurance policy | 40500 |
Attacking this service sector on the Internet means preparing a well structured and long term search engine optimisation strategy. Digging deep with keyword analysis is of paramount importance. At this level of difficulty link building is not solely sufficient to reach the pinnacle of the rankings, so insurance SEO companies must develop a smart and well rounded project.
To carve out a USP with SEO, is where we excel. With so many well optimised websites already performing for the aforementioned phrases, it’s vital that the search providers see the target website as an authority on a particular subject. This means not simply being the best at everything, or working the hardest, but also working smarter on creating a new kind of content which draws in the search results. Giving the search engines that something special to come and index. Fresh and exciting consumer driven content is crucial.
For more information and a pricing structures, please contact iM3 today to find out how we can help you create a long term platform for high levels of targeted traffic. Insurance search engine optimisation for the UK market place.
