Such a traditional market sector like the retailing of Jewellery is still subject to the modern marketing method of search engine optimisation. Jewellers sell all kinds of different products, with thousands of different terms being used to describe them. This makes it a tough industry to compete in, and entry to e-tailing of Jewellery takes time and patience plus lots of hard work.
Having to target so many terms in your SEO campaign has pluses and minuses. On one side it means you can have specific pages dedicated to just one product line, making it easier to rank well for the phrases associated to it. Applying basic SEO techniques and using unique content on these pages makes for great long term results. The problems and time consuming part comes from the fact this means you will need so many pages with fresh content. Often this runs into tens of thousands….
The main search terms revolve around the most popular products, the most generic words being jewellery, jeweller, watches, rings, bracelets, diamonds and earrings. There are then all the individual brands to consider, including the watch manufacturers (and bespoke names from the World of diamonds and pearls).
Other buzz phrases which the public will use centre on locations and getting a good deal. Favourites are discount, buy, cheap, designer, UK and direct. People use these extra words to narrow down the search results to something more suitable for their needs.
Creating good sitemaps and clusters of information are keys to being successful for Jeweller website optimisation. By grouping the separate categories into clusters of pages, all targeting different search phrases and still being useful for customers is essential.
Here at iM3 we specialise in Jewellers SEO and Jeweller SEO plus every other UK marketplace, whether it’s a small to medium sized local firm or a national e-commerce retailer. To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
