It’s not something we buy every a week, a new kitchen. The durability and high price of a modern kitchen means on average a new one is installed every 15 years in a house. This doesn’t mean that it isn’t big business though, as order values are high and margins are still good despite the increase in online competition and national kitchen retailers offering the odd cost price deal to shift stock.
Homeowners search for a large mix of related search terms when looking to buy a new kitchen or find a kitchen designer. For example, the first batch of keywords that we apply to what a browser may use are geographical related, such as kitchen planners London or kitchen designers Manchester, Birmingham, Leeds etc.
Next up we have all the words that describe what type of people could be trying to find. This includes, but is not exclusive to; modern, traditional, bespoke, designer, hand painted and wood. Other ways of narrowing down the potential results in the search engines is to add text like buy, cheap and best.
People like to use 3 or 4 words as it helps bring down the potential companies which don’t provide exactly what the end user needs. This sometimes inevitably includes the names of national firms like Howdens and PWS.
iM3 offer expert services in Kitchen Planning SEO and Kitchen Installation SEO. Simply fill in the contact form and request more information and a quotation. We deliver sustainable results.
