Skip back 15 years and just a handful of people owned a mobile telephone. Today very few people don’t have one, and the Apple iPhone has been a sales revelation that not even Steve Jobs could have predicted. The industry is so massive that the success of the iPhone has sent Apple to number one in the World in terms of company share value.
Retailers in this market range from the national high street brand such as Carphone Warehouse, Apple shops, O2 stores and Vodafone, Orange, T Mobile, Virgin outlets etc. The other way people make money out of this market is by being a re-seller of mobiles, and this is normally done online as entry is easier than opening a chain of shops.
Mobile phone SEO encompasses the accessories market too, this itself generating 10’s of millions of pounds in sales in the UK every year. Mobile phone accessories SEO is every bit as competitive as the actual handset market now.
What does search engine optimisation involve in this market sector? Well the start of a campaign would involve comprehensive keyword research. This needs to cover all the network providers, handset manufacturers and then different types of mobile such as android, touch screen, application compatible etc. As you would imagine, when mixed with other words like cheap, buy, online, discount, UK, shop, sale, contract, pay as you go; this adds up to thousands of target search terms.
After this it’s a case of hard work and ethical techniques over a fair length of time. It can take a year to get up the rankings, and then it’s important to stay there once it’s been achieved. Skills like link building, content creation and management and internal linking are all vital to get ahead of the other websites.
Here at iM3 we specialise in Mobile Phone SEO and Mobile Phone Accessories SEO; plus every other UK marketplace. Simply fill in the contact form and request more information or a quotation. We drive high volumes of quality traffic that you can convert to a large turnover.
