Because it’s not the type of work someone will need every week, it’s rare that a consumer will know of a quality Painter and Decorator off the top of their head. They will reach for the laptop or fire up the computer and enter a quick search online.
The first results they find are the sponsored links which are generally expensive and never ending. Then there are organic, free, natural listings and these are extremely valuable to local trades people for any area across the UK.
Getting to and staying top for the related keyphrases is very lucrative. It will bring well qualified traffic from the key phrases you have targeted, ones that you know you can convert to sales and ultimately cash profits.
Aiming for generic phrases like painter services is difficult and unnecessary; it’s better to target many different phrases for a local area that you cover. Going for ‘painter and decorator London’ or decorating services London will be easier and more targeted. Just ‘Painter’ by itself is too generic; it could mean a number of things and will be harder and more costly to get to the top of Google.
Here at iM3 we specialise in Painter and Decorator SEO and Painters SEO, plus every other UK marketplace whether it’s a small to medium sized local firm or a national e-commerce retailer. To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
