The Surveying industry is massive, and it is split into different sections depending on the skill of the surveyor. The main categories that they fall into are Land Surveyors, Chartered Surveyors and Environmental Surveyors, as well as those who specialise as valuers.
Although entry to the market is difficult, once there the competition level is still high. So gaining a competitive advantage online is a priority for any modern surveying practice.
Being number one on the main search search engines means you can expect to receive approximately half of all organic clicks, and this is in comparison to just 1% if you are number 10.
In fact being out of the first page means your website is pretty much obsolete except for returning customers who use your company name as the search phrase. The only other way to get free traffic is through Google Places, and this still requires a degree of skill to be listed in the first 8 positions (the only ones that are displayed in the first set of results).
Surveyors SEO is in great demand because quite simply just a few sales will pay for the majority of a SEO campaign. Usually lasting around 9-12 months for the initial project, and then through ongoing maintenance, SEO brings well qualified sales leads and year after year of increased turnover.
So many people are searching on the Internet to find this type of service, and the statistics show masses of phrases that the browsing public employ during the search process. The job of a search engine optimisation company like iM3 is to find out what these key phrases are.
Then we implement them into a well structured project which utilises our skills in optimisation. This includes a blend of creating fresh, informative and unique content for the target website. Link building with websites which have a similar theme is an important element of any campaign.
Keyword density, social media and directory listings are some of the other techniques we use to drive high levels of traffic. Here at iM3 we specialise in Surveyor SEO and Valuers SEO plus every other UK marketplace. Simply fill in the contact form and request more information or a quotation. We drive high volumes of quality traffic that you can convert to a large turnover.
