Part of the general insurance sector, but very much a separate niche industry for many firms, travel insurance is a widely purchased service by holiday makers and business travellers alike. But why is travel insurance SEO so popular, and why are the main phrases so in-demand when it comes to top spot?
The main reasons why holiday or business travel insurance SEO is an utterly vital part of any companies long term marketing plans is the costs incurred from PPC and other forms of advertising. Unless a provider of medical travel insurance (for example) has a good range of performing organic key-phrases, they wil be relying on pay per click costs of around £5-25 each click. For most UK companies this is a crippling cost that is just not sustainable.
People search for many contrasting terms around the topic of travelling insurance services, core words being associated to the type of traveller. This means phrases can be separated (for SEO campaign set-up purposes) into different categories; this creates clusters of information within the website structure, helping the search engines and the rankings. The segmentation of information is crucial to creating a successfully optimised site.
Those category separations would be for example; medical, business (both individuals and goods) and personal / family related. Adding other words and creating landing pages and link building targets are then added to the ongoing work. Words such as cheap, cheapest, best, UK, direct and reviews can all be supplements to the standard industry terminology, creating higher levels of long-tail organic visitors.
There are hundreds of ways to find this type of service, and our key-word research draws out all possible targets. This means we create comprehensive websites which are seen as authoritative by the search providers like Google. Contact us for more information about how we can help you succeed online.
