Intelligent Web Analytics

The key to a successful website is having multiple effective internet marketing campaigns. Therefore it is vitally important to track how each of these campaigns is performing; not only in terms of how much traffic it generates but what pages a user visits, and most importantly if they go on to buy a product or fill in an enquiry form.

At Just Search we have an experienced Analytics Team who will set up tracking software across your site and produce detailed ongoing reports into what is getting people to your website, and what they do when they get there. Through these reports, confident decisions can be made on which marketing techniques are working and which aren't.

Web Analytics Services

Just Search has a number of web measurement tools that enable simple and effective reporting of your website's performance. In particular, we can provide you with essential management information that can form future strategy.

The sheer volume of analytics data available to website owners means many hours wasted analysing data. Just Search can provide you with effective measurement reports that highlight what your site does well, but more importantly what it doesn't.

The reports will segment your marketing activity and visitor information in many ways, and will make key observations and recommendations to you. They include major usability and customer experience issues as well as conversion tracking by keyword.

The management reports also include the following with key findings, observations and recommendations:

We have a more comprehensive service that will enable you to track all online marketing activity across platforms and report on it's effectiveness.

Web Measurement services range from £150 - £500 per month depending on the number of platforms you wish to track, the level of information required, real time or delayed performance reporting, and the number of page views your site receives per month.

We also additionally have a bespoke analytical system for higher end users that require enterprise solutions.

For more information please use the contact form on the right.

Recent Web Analytics Articles

Google Analytics Roll Out Some New Features

Google Analytics have recently been very busy updated their analytics interface, they have rolled out some very interesting additional features, noticeably a change to the Account Management Dashboard, an all new Custom Reporting Tool and an all new ...

Are You Taking Full Advantage Of Google Analytics?

Many website owners these days use some sort of visitor tracking on their websites, and one of the most popular of these is Google Analytics. If you’ve not yet heard of Google Analytics, it’s basically one of many tools the giant search e...

Adding Streaming Video To Your Website

With the advent of improved web technologies and faster internet speeds, the one thing you often see implemented on new websites these days is a flash video of some sort, usually an introduction to the site or a brief summary of how the site works. I...

Conversion Rates For Singular And Plural Keywords

Recently we wrote about the difference between singular and plural keywords in search engine optimisation and the effects on search engine results when using either version of a keyword (e.g. ‘chair’ or ‘chairs’). The conclusi...

Google Analytics Updates and Improvements

Google have this week announced a number of additions to their free Analytics application, as well as a long awaited update to the software version Google bought years ago, Urchin 5 Software. The updates to the free online Google Analytics will inclu...